Safe Hypermiling Saves Money and the Planet

You know that with rising fuel prices it is necessary to find ways to save money. Hypermiling is a way to drive smart, not fast and hard. It allows you to use a gentle, less aggressive way of driving in order to save fuel as well as to cut down on the amount of emissions you are releasing which cuts down on green house gas. Here are some safe hypermiling tips you can incorporate when you are driving your dream car such as 2017 Volkswagen Jetta.


Every time you accelerate it pushes fuel into the engine. Acceleration then makes your engine run harder and faster which in turn wastes gas and sends out more emissions. Be gentle on your accelerator and avoid accelerating unless necessary. When you do need to accelerate such as during traffic or at a red light do so with a gentle touch to the pedal. Lift your foot from the peddle as you approach a red light so your car coasts as opposed to stomping on the brake. There are actually cars that have incorporated a push back mechanism on the accelerator pedal in order to stop drivers from driving aggressively. This goes to show you that using a gentle touch does work.

Stop Idling

Idling not only wastes gas but also is very bad for the environment. Never idle. It is very rare that you should ever have to idle when driving. Believe it or not even if you turn your engine off at traffic stops you can save as much as 19 percent of your fuel. You shouldn’t even idle to warm up your engine in cold weather. Instead drive gently for the first five or 10 minutes and the engine will be warm by the time you have reached the main roads.


If you drive a hybrid use a “pulse and glide” driving method when you are driving on a nice open road or highway where there is little traffic or pedestrians. Pulsing gets you up to the required speed limit as necessary then maintaining the speed that is safe. It will save on mileage as well as demands on your engine. Glide whenever you are between acceleration periods and depend on your electric assist to do so. As you become familiar with your car this will become easier.

Air Conditioning

It will be hard to resist turning on your air conditioning in muggy weather but do so whenever possible. If you limit AC use to just highway driving you will use less energy. As well believe it or not when you drive with the windows open it actually makes your car less aerodynamic and creates drag which makes your engine have to work harder so when on the highway use the AC as it then becomes more fuel efficient. This is debated by some who believe you should never use AC. However it can be dangerous driving for long periods of time with the windows up in really hot weather so it is best to be safe and use this happy compromise.

To SEO, or Not to SEO; That is the Question

So, you think you want to be an SEO specialist? Search Engine Optimization – or SEO – is a growing field and fast becoming essential to any business that does internet marketing. Which is just about every business that means to stay alive in the present era. Nothing happens until somebody sells something, and funneling customers to the product is one of the things search engines do. Optimizing that practice is what you do in SEO. Or will do if you still want to after reading this.

Yes, you can find work – and good paying work at that – in this field, but is it for you? What kind of a person makes a good SEO specialist? Of course, you need to love IT and understand how search engines work. Especially the ones used by the big boys like Google, Yahoo, and Bing. But the field is developing rapidly, so having the tenacity to stay up to date on the latest developments is important. Optimization techniques that worked last year won’t necessarily work this year and indeed may penalize your organization, working against you.

There is an element of aggressiveness in being a successful SEO specialist. You have to be willing to push the boundaries without going too far. To do that, you must know the boundaries and that requires constant attention to the state of the art. Keeping yourself tuned to fresh information with SEO-rich information websites and groups is essential. The kind of people who make good SEO specialists are life-long learners.

What may be a bit of a surprise is that, if you want to market yourself in SEO, you need to specialize. This is no longer a field for generalists. You should immerse yourself deeply in a single industry sector and know it well enough to be able to advise the people without losing them in technical jargon. You want to build long-term relationships and have repeat business from clients that trust you.

So, how do you get the skills you need? What certifications are necessary?

As with most things, the best way to learn is by doing. Optimizing your own website is a good place to start. You should pay close attention to how other websites are optimized, especially the leaders in the field you are interested in. There is an abundance of courses available, both from established academic institutions and online certification programs. But don’t put too much importance on certification. SEO training and certification isn’t really required for most jobs and people don’t trust them much anyway. It’s the knowledge you are after, not the certificate. Your proven ability to get the job done is all that is important and that comes from honing your skills with continual practice and staying up to date with the art.

Being able to code in HTML can be useful, but it is easy to slip into the illusion that your customer is the code. Although SEO is something machines do – orders that a robot carries out –  your customer is not the machine; it’s the guy who owns the machine, or more precisely, who owns the business that runs the machine. You have to be able to talk to people, to explain what you do and, most importantly, to sell yourself. Why is what you do important to this particular client? How will your contribution enhance his profits?

The SEO Sales Course contains a unit where the learners are encouraged to sing a little ditty that goes like this:

  • What does he want and why does he want it,
  • What does he want and why does he want it,
  • What does he want and why does he want it,
  • And how can my product meet his needs?

The purpose (besides getting a group of stiff, suit-wearing marketing specialists to loosen up a bit) is to remind the students that in order to sell something, you have to understand what your potential client wants and why he wants it. Only then can you answer the question of how you can deliver what he requires.

So, while you are studying your craft, learning your industry and their market, keeping yourself up to date with Google’s latest search engine enhancements, don’t take your eye off the client. Get to know him or her, their needs, and the motivations behind them. There is no “one size fits all,” no right way to do SEO that works for clients in every business. You must focus on the customer, first and final. At its most fundamental level, this is people business.

Still want to be an SEO specialist?

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The True Importance Of Mobile Applications Development

It is quite easy not to think about mobile applications and the importance – especially from a commercial viewpoint unless you have enjoyed the advantages. By hiring the services of reputed and well-established developers, it is very much possible to create powerful as well as entertaining applications for the majority of the mobile phone operating systems of this generation.

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Tips To Choosing The Best Binary Options Broker

“Digital options trading” is something that you have been hearing for the past several years. Have you ever wondered what “digital options trading” really is? If no, then this is one of the most profitable invest options that you can find in the present day market. New market regulations are being announced almost each year and this has led to the growth of binary options trading. As a result, the present day investors are focusing or channelizing more of their financial investments into binary options. The fact that digital options trading, bring in more returns for short term investments is something that has been making it popular day in and day out.